Archive for May, 2010

Welcome to Fahima, Event Director for Glasgow!

May 26, 2010

As you all know, The Business Growth Show is spreading across the UK with the help of our Event Directors, the local franchisees. Rohit Murthy (Central London), Michel Delran (Berkshire and Oxfordshire) and Key Bevans (Staffordshire and Shropshire) have taken on the event by storm and if you are local to those areas you will probably have had the pleasure of meeting them at various networking events!

Our newest recruit is Fahima Ahmed, who has not only taken on Glasgow but also one of our bigger events Manchester. The Business Growth Show has not been back to Scotland since our last event in Edinburgh last year and the team are excited about returning!

The Business Growth Show Glasgow is on the 8th July. We’d love to see you there for a cracking inaugural event!

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How do small businesses make sales?

May 19, 2010
How do businesses speak to the right people to be able to make a sale? Through telesales? By getting their PA to schedule meetings? Do they have a magic little black book? Of course the answer is likely to be ‘A little of all the above’ but in many cases businesses, especially SMEs, survive through networking.

When you start up your own business, it can be very daunting to try to connect with the outside world and make a sale. Do you watch ‘How I Met Your Mother’? Ted starts his own architectural business and spends 48 hours ignoring the phone and deciding which is better between felt tips or biros?

Our advice would always be to network. It is easier when you are face to face with the right type of businesses and feels less lonely. There are plenty of opportunities to get your brand out there, and its about finding the right type of networking to suit you and your business:

  • Breakfast networking: We recommend 4Networking but there is also the BNi, Business for Breakfast, Business Over Breakfast and many others that may be stronger in your local area. This is great for kick-starting the day feeling productive
  • Daytime / Lunch networking: obviously, we would love to see you at The Business Growth Show but the Chamber of Commerce near you will also host different types of networking events that are worth checking out. You may also find success with your local Best Of
  • Evening networking: we find the Business-Scene Connections really useful for generating leads, but see if your local chapter of the FSB host anything

There are hundreds of events out there, many free and others more than worth the membership. If you would like some more advice the team at Corkscrew Events would be glad to help. Our partners Business-Scene are a good source for finding networking events near you.

Don’t forget to check out Events Calendar to see when your next The Business Growth Show is!

Getting the most from The Business Growth Show

May 5, 2010
Many small businesses heavily rely on networking as a source of lead generation, but few receive any training and rely on confidence and natural charisma to get results.
   
On the eve of The Business Growth Show Central London we are making final preparations to host a great event. The event is geared up to allow our delegates and exhibitors to have the best networking experience possible, but there are certain steps that people should take to get the most out of the business opportunities that are in front of them.
  
Here are a few tips we have collected over the years that may help get the most of the event tomorrow:
  
1. Be open to offers: many forget that networking is a two-way process. It is networking suicide to go to an event with a short term sales goal and not look at the return to be had from building long term relationships. Everyone remembers the ‘compulsive business card distributor’, and not for the right reasons. Take interest in your peers’ offers: it may be of interest to you or to someone else you know.
  
2. Remember the power of referrals: A network is not only who you know, but also who you know, know. If you make a good impression and build a relationship, you gain a lifetime of potential leads instead of a one-off sale.
  
3. Make new contacts: You haven’t left the office to catch up with old friends, but because you saw the potential in meeting new businesses. It is easy to fall into the trap of staying within your comfort zone and catching up with old acquaintances for hours, but there is little return on the investment in time you committed to attending the event. Although it is good to rekindle old relationships, use the event as a way of setting up a meeting or scheduling a call, then move on to meet some new contacts you otherwise would not have the opportunity to be in front of.
  
4. Follow up: networking is a sociable way of getting new leads and can be very enjoyable – but it is a waste of time if you don’t chase up the leads. If someone has given you their business card they are effectively giving you the opportunity to give them a call. So do give them a call.
  
I know that this will be preaching to the choir for many businesses, but I also think it is a healthy reminder for some and a good starting point for others. We will be sharing many more tips and pieces of advice, not just from our own experiences but also for our partners. Stay tuned for more!