Business coaching doesn’t work?!

Many business owners decide to invest in business coaching or additional training for their employees and find that nothing changes.  Results don’t improve, the staff remain disengaged with the goals of the business and the business owner has less cash in his bank account.  So why does this happen?
Simple.
The success formula being coached isn’t congruent with the success formula of the business owner or employee.
This means that even if the coaching and training is logical, tried, tested and proven to work, it doesn’t fit with the core values and beliefs of the business owner or his team.  Without this essential link, the business coaching or training simply won’t work.  The business owner or his team may initially pick up on the suggested actions of the coach or trainer and for a short period, activity and results will change.  But soon, habits will re-emerge and old behaviour will replace any new ideas.
So what can be done?
Before undertaking any form of help, advice, or coaching, the business owner must fully understand his core values and beliefs, his unique skills and talents, and his life purpose.  Ideally, he should know this for his team too.
Some consider this approach to be “soft”, “irrelevant”, or “life coaching” and not relevant to them.  The bad news for those that dismiss this part of their development is that without considering these factors, it is possible that success will continue to be elusive as all of our decisions, actions and progress is made on the basis of these factors.
Within each of us is a unique combination of values and beliefs that direct our behaviour and control our decision making. Logic is conscious whilst our core values and beliefs are largely subconscious.
So if you have invested in business coaching, training or consultancy and you are finding that progress remains behind the goals you have set for you and your business, ask yourself some simple questions:-
  • Who am I?
  • What do I believe in?
  • What am I good at?
  • What could others do better?
  • What is my purpose in life and is this aligned with the purpose of my business?
Work with your coach, trainer or mentor to uncover the real you and soon you will find that important decisions will become easy, that direction will become clear and results will improve.
Real Success is only possible when your business purpose is in line with your life purpose.  And if you don’t know what this is, this is the place to start. So why doesn’t business coaching work?  Well it does actually – very effectively.  But only when combined with a long, hard look at your core beliefs and values. Speak to Paul Harris from Real Success Ltd
(0121-711-1494) if you would like to discuss things further!
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